Some individuals may be sensitive to hair and beard dye ingredients. Our hair and beard dye products contain PPD (P-Phenylenediamine), which is present in most retail hair dye products sold today. 

Although allergies affect only some people, we advise our customers to perform an allergy patch test before each use to minimise the risk of an allergic reaction. If you are allergic or have sensitivities to hair dye ingredients, it can lead to severe reactions such as itching, irritation, burning, redness, swelling, hospitalisation, anaphylaxis, etc. 

Sensitivities to hair dye ingredients can come suddenly or after some time. Even if you have used hair dye products without any signs of allergies, we still highly recommend you perform a patch test before each use. 

If you have previously reacted to any hair dye products, please do not use hair dye products (including ours) as most products currently on the market contain P-Phenylenediamine and other ingredients that can cause an allergy. You may find some allergy-free alternatives like some Henna-based dyes. We suggest you always consult the manufacturer before use. 

For more information on hair dye reactions, please visit:  

Patch Testing

You can request a free patch test with any order on our website. We can currently only offer one free patch test per customer.

Read all instructions, warnings, and guidance on the enclosed product leaflet and follow the instructions carefully to minimise risk. You must wait the recommended time after the patch test before using the hair dye as allergies may not show immediately. 

Please Note: Patch testing minimises the risk of an allergic reaction significantly. However, it is impossible to guarantee that an allergic reaction will not occur. 

Hair Dye Ingredients

The following is the ingredients used in our Brown and Black Instant Hair and Beard Dye Shampoo.

Cream 1: Aqua, Propylene Glycol, P-Phenylenediamine, Glycol Distearate, Ethanolamine, Morinda Citrifolia Fruit Extract, Panax Ginseng Root Extract, Polygonum Multiflorum Root Extract, Hydroxyethylcellulose, Resorcinol, Ganoderma Lucidum Extract, Olea Europea Fruit Oil, Sodium Sulfite, Sodium Erythorbate, Disodium EDTA; Cream 2: Aqua, Sodium Laurel Sulfate, Hydrogen Peroxide, Glycerin, Disodium Phosphate, Panax Ginseng Root Extract

What to do if I have an allergic reaction to hair dye products

If you or someone you are with is experiencing a severe allergic reaction to hair dye products, contact emergency services immediately (999 in the UK)

For non-severe reactions, we recommend contacting a health professional such as your GP or dial 111 (if in the UK) for medical advice. Your health professional may prescribe a steroid cream (topical corticosteroid) or antihistamine. You may be able to get some steroid creams or antihistamines from your local pharmacy. 

Other Cosmetic Products

We list all ingredients for our cosmetic products on our product page. Please read and follow all instructions and warnings listed. 

Please note our beard oil contains fragrances. If you suspect you may be allergic to certain scents, please refrain from using our beard oil products. 

How to contact us for more information about allergies

If you have any questions about allergies to cosmetics and PPD, or if you had an allergic reaction, you can contact us by email at or by clicking the help button at the bottom right of this screen. 

You can also write to us at:

The London Luxury Good Limited, 124 City Road, London, EC1V 2NX, United Kingdom


Information found here is for general purposes only. We do not provide medical advice, and you must always consult with your medical professional before following any recommendation. 

Updated 10th August 2022